The mission of the Southern California Gaming Guide™ is to promote gaming as a mainstream entertainment, promote responsible gaming, and provide information on Southern California Indian casinos with entertaining news and features. The Southern California Gaming Guide™ actively supports casino programs to encourage responsible gaming. Each issue includes information on responsible gaming via a pro-bono advertisement for the California Council on Problem Gambling.

The Southern California Gaming Guide™ is online at www.TheGamingGuide.com, a comprehensive interactive web site with search capability for Southern California casino information. A page-by-page digital edition of the Southern California Gaming Guide™ is live each month, along with Internet-only features and events.